Hub Television Networks. (2011). Equestria Girls . Retrieved from http://www.youtube.com/watch?v=pTPqjKk_xCo
The Hub put together this video, a parody of Katy Perry’s “California Gurls”, to serve as a promotional spot for MLPFiM. It is sung by Pinkie Pie’s singing voice actress, Shannon Chan Kent, and all video clips came directly from the show, much like a fan video. It makes direct references to elements of the fandom, such as the fans calling themselves “bronies” and the love for DJ-P0N3.
The song feels like a love letter from the network to the show’s older fans. It is, effectively, an official fan video, and one that makes jokes only these fans will understand. Admittedly, it has actually caused some fans to worry that the show will change too much in season two to cater to the older fans—as many of my other sources suggest, a large portion of the show’s success is due to the focus on being a positive influence on young girls—but hopefully these worries will prove unfounded.