An examination of the culture behind the MLPFiM fandom

Hub Television Networks. (2011). Equestria Girls . Retrieved from http://www.youtube.com/watch?v=pTPqjKk_xCo

 

Summary:

The Hub put together this video, a parody of Katy Perry’s “California Gurls”, to serve as a promotional spot for MLPFiM. It is sung by Pinkie Pie’s singing voice actress, Shannon Chan Kent, and all video clips came directly from the show, much like a fan video. It makes direct references to elements of the fandom, such as the fans calling themselves “bronies” and the love for DJ-P0N3.

Analysis:

The song feels like a love letter from the network to the show’s older fans. It is, effectively, an official fan video, and one that makes jokes only these fans will understand. Admittedly, it has actually caused some fans to worry that the show will change too much in season two to cater to the older fans—as many of my other sources suggest, a large portion of the show’s success is due to the focus on being a positive influence on young girls—but hopefully these worries will prove unfounded.

Advertisements

Comments on: "Hub – Equestria Girls" (1)

  1. […] an effort to placate older fans while figuring out what to do with their toy preferences, the Hub (2011) has actually taken to producing advertisements targeting these fans, such as the “Equestria […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: