An examination of the culture behind the MLPFiM fandom

An introduction

My Little Pony Friendship is Magic (hereafter MLPFiM) is a reboot of Hasbro’s My Little Pony franchise, as envisioned by Lauren Faust. While its primary demographic remains young girls, it’s gained popularity as a show that their parents can also stand to watch (VanDerWerff, 2011) as well as, more confusingly, adult males without children. This fanbase of “bronies” have seemingly spread to every corner of the internet (Watercutter, 2011). However, while the history of the fanbase is well-documented by Watercutter, Dent (2011), and others, what is less clear is what, exactly, resulted in this phenomenon being a thing in the first place. I believe there is evidence for three distinct causes: the characterization, the music, and the community around the show.

Over the next few posts (what would be days were this a “real” blog; see the About page), I intend to examine each of these causes in some detail, while providing material for the interested reader to do additional looking.


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